Privacy Policy

Last Updated: 9/1/2025

Bluehans Pure & Mindful Elegance (OPC) Pvt. Ltd. ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our PurpleAiX AI-powered platform and services.

Company Information: Bluehans Pure & Mindful Elegance (OPC) Pvt. Ltd. is based in Maharashtra, India, and operates globally to provide AI solutions for businesses through our PurpleAiX platform.

Platform: PurpleAiX - https://purpleaix.com/

We collect various types of information to provide and improve our services:

2.1 Information You Provide

• Account Information: Name, email address, company details, phone number, and billing information
• Business Information: Industry, company size, business requirements, and use cases
• Content and Data: Documents, messages, conversations, and data you upload or process through our AI services
• Communication: Support requests, feedback, and correspondence with our team

2.2 Automatically Collected Information

• Technical Data: IP address, browser type, device information, operating system, and unique device identifiers
• Usage Analytics: How you interact with our platform, features used, session duration, and performance metrics
• AI Interaction Data: Conversations with AI agents, queries processed, and response patterns
• System Logs: Error reports, performance data, and security event logs

2.3 Third-Party Information

• Integration Data: Information from third-party services you connect to our platform
• Payment Information: Processed securely through our payment partners (we do not store full payment details)
• Social Login Data: Basic profile information when you sign in through social media platforms

We use your information for the following purposes:

3.1 Service Provision

• Provide, maintain, and improve our PurpleAiX AI platform and services
• Process transactions and manage your account
• Train and optimize our AI models to better serve your needs
• Enable integrations with third-party services
• Provide customer support and technical assistance

3.2 Communication

• Send important service updates and security notifications
• Provide customer support and respond to inquiries
• Send marketing communications (with your consent)
• Notify you about new features and improvements

3.3 Security and Compliance

• Detect and prevent fraud, abuse, and security threats
• Comply with legal obligations and regulatory requirements
• Investigate and resolve technical issues and security incidents
• Maintain system integrity and performance

3.4 Analytics and Improvement

• Analyze usage patterns to improve our services
• Develop new features and capabilities
• Conduct research and development for AI enhancement
• Optimize platform performance and user experience

We are committed to protecting your privacy and only share your information in limited circumstances:

4.1 Service Providers

• Trusted Partners: We work with carefully selected third-party service providers who assist in operating our platform
• Data Processing: These providers are bound by strict confidentiality agreements and data protection obligations
• Limited Access: They only access information necessary to provide their services

4.2 Legal Requirements

• Law Enforcement: We may disclose information if required by law, court order, or government request
• Legal Protection: We may share information to protect our rights, property, or safety, or that of our users
• Regulatory Compliance: We may disclose information to comply with applicable regulations and industry standards

4.3 Business Transfers

• Merger or Acquisition: In the event of a business transfer, your information may be transferred as part of the transaction
• Continuity: We will ensure the new entity maintains the same privacy protections
• Notification: We will notify you of any such transfer and your rights regarding your information

4.4 With Your Consent

• We may share your information with third parties when you explicitly consent
• You can withdraw your consent at any time
• We will clearly explain what information will be shared and for what purpose

We implement comprehensive security measures to protect your data, but acknowledge the inherent risks in the digital environment:

5.1 Security Measures

• Encryption: All data is encrypted in transit and at rest using industry-standard protocols
• Access Controls: Strict authentication and authorization measures for data access
• Regular Audits: Continuous security assessments and vulnerability testing
• Employee Training: Comprehensive security training for all staff members
• Incident Response: Established procedures for detecting and responding to security threats

5.2 Risk Acknowledgment

Important: While we implement robust security measures, no system is completely immune to risks. The digital environment, including AI and cyber technologies, inherently carries potential for:

• Technical Glitches: Software bugs, system failures, or performance issues
• Cyber Attacks: Malicious attempts to breach security systems
• Data Breaches: Unauthorized access to information despite security measures
• Third-Party Vulnerabilities: Risks from integrated services or external dependencies
• AI Model Limitations: Potential inaccuracies or unexpected behaviors in AI systems

5.3 Our Commitment

• We continuously monitor and improve our security practices
• We promptly investigate and respond to any security incidents
• We maintain transparency about security practices and incidents
• We work with security experts and follow industry best practices

We retain your information only as long as necessary to provide our services and comply with legal obligations:

6.1 Retention Periods

• Account Data: Retained while your account is active and for a reasonable period after deactivation
• Usage Data: Retained for analytics and service improvement purposes
• AI Training Data: May be retained in anonymized form for model improvement
• Legal Requirements: Some data may be retained longer to comply with legal obligations

6.2 Data Deletion

• You can request deletion of your personal information at any time
• We will process deletion requests within 30 days
• Some information may be retained for legal or security purposes
• Backup copies may exist for a limited period due to technical requirements

You have several rights regarding your personal information:

7.1 Access and Control

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Receive your data in a structured, machine-readable format

7.2 Communication Preferences

• Opt out of marketing communications
• Control notification settings
• Manage cookie preferences
• Withdraw consent for specific data processing activities

7.3 Exercising Your Rights

• Contact us at privacy@purpleaix.com to exercise your rights
• We will respond to your request within 30 days
• We may require verification of your identity for security purposes
• Some requests may be subject to legal or technical limitations

Our services operate globally, and your information may be transferred to and processed in countries other than your own:

8.1 Transfer Safeguards

• We ensure appropriate safeguards are in place for international transfers
• We comply with applicable data protection laws and regulations
• We use standard contractual clauses and other approved transfer mechanisms
• We maintain consistent privacy protections regardless of data location

8.2 Regional Compliance

• We comply with GDPR for European users
• We follow CCPA requirements for California residents
• We adhere to Indian data protection laws and regulations
• We respect local privacy laws in all jurisdictions where we operate

Our services are designed for business use and are not intended for children under 13 years of age:

• We do not knowingly collect personal information from children under 13
• If we become aware that we have collected such information, we will delete it promptly
• Parents or guardians should contact us if they believe their child has provided us with personal information

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws:

• We will notify you of material changes through email or platform notifications
• The updated policy will be effective immediately upon posting
• Your continued use of our services constitutes acceptance of the updated policy
• We encourage you to review this policy periodically

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

We are committed to addressing your privacy concerns and will respond to your inquiries promptly.